The rules that keep every Swenivis touchpoint consistent — from product UI and marketing to press coverage and partner materials.
Mark only — favicons, avatarsClear space
Maintain a minimum clear space around the full lockup equal to the cap-height of the “S” letterform on all sides. Never crowd the logo with other elements.
Primary CTAs, highlights, links, icons
Secondary accent, gradients, fintech
AI & Automation service colour
Cloud & DevOps, healthcare vertical
SEO, manufacturing, warning states
QA & Testing, success states
Main page background
Alternate section background
Cards, modals, dropdowns
Card borders, dividers
Main page background
Cards, modals
Card borders, dividers
Headings and body on dark backgrounds
Supporting text, labels on dark
Headings and body on light backgrounds
Supporting text, labels on light
Positive states, checkmarks
Caution, pending
Destructive actions, errors
Informational states
Primary CTA
#0EA5A4 → #2563EB
AI / Purple
#7C3AED → #2563EB
Hero Glow
Teal radial, 18% opacity
Warm Accent
#F59E0B → #EF4444
All typography uses Poppins (Google Fonts). Loaded weights: 400, 500, 600, 700.
Font family
Say what you mean. No filler words, no over-promising. "We build" not "We help you leverage synergies to build".
State capabilities without hedging. Avoid "we try to" — say "we do". Back claims with specifics.
Write for people, not search engines. Use contractions. Acknowledge complexity honestly.
Use exact numbers when available. "87% fewer regression bugs" beats "significantly reduced bugs".
Download the logo and access the full press kit.